Deloitte finds most Australians consider privacy

May 21, 2019

 

 

 

While much of the media focus has been zeroed-in on the AIS annual forum, it was also Privacy Awareness Week (PAW) and the Office of the Australian Information hosted a number of events concerning privacy.

 

Deloitte also released their annual Trust Index.

 

The Index found that, when choosing an app, 98 per cent of respondents thought privacy is somewhat important, 60 per cent thought it was essential, and only 2 per cent did not consider privacy at all.

 

In the section of the Index that deals with ranking sector trust in mobile applications, the financial sector—which was ranked a fair 2 out of 10 in last year’s Index, this year fell to a 9. The Government also had a bit of stumble when it comes to trust, falling from 3 to 8.

 

50 per cent of consumers surveyed for the Index used IOS and 40 per cent used Android.

 

The Index highlighted that 65 per cent of consumers ‘demanded privacy’ when it came to downloading apps and 52 per cent used what the Index defined as ‘privacy enhancing’ applications. 89 per cent denied an app access to location, photos and contacts, amongst other things.

Interestingly, 46 per cent of respondents admitted to providing false information when downloading an application.

 

Of course, not all apps provide options to delete or opt out of certain types of data collection. Despite growing awareness around privacy, 59 per cent of apps surveyed only offered a partial opt-out for data collection, with 78 per cent of apps providing access to a privacy policy.

 

Even more startling is that only 21 per cent of those surveyed allowed users delete and or request personal information that had been collected. Barely 22 per cent were meeting basic Australian privacy and transparency requirements.

 

The Index identified that, despite the passing of the General Data Protection Regime (GDPR), some companies still “obtain, use and personal information without the consumer’s knowledge and meaningful consent”.

 

Despite the financial sectors’ tumble in the privacy index, however, they remained the best performers when it came to access to privacy policies, at 94 per cent. The Government had the poorest performance, at 56 per cent.

 

Finance remained in the interesting position of reporting the most breaches under the mandatory NDB regime—and yet it is also the sector about which most consumers complain.

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