Another platform gets into trouble over customer reviews as the Australian Competition and Consumer Commission (ACCC) started proceeding against Service Seeking last week.
The regulator alleges that 80 per cent of the reviews on the website were not written by consumers.
The platform where ‘tradespeople’ can quote and book jobs, emailed proposed reviews to consumers as part of their ‘Fastback’ feature and if they did not respond within three days with a ‘self-written review, the proposed review was then published on the website.
“We allege that Service Seeking’s conduct gave businesses a chance to effectively rate and review themselves without any input from the customer,” ACCC Deputy Chair Delia Rickard said.
“Businesses are warned that online reviews need to accurately reflect the independent views and feedback of genuine customers or the business risks breaching the Australian Consumer Law”.